Post by cerivex196 on Mar 12, 2024 9:21:41 GMT
It is very likely that 2-3 channels are responsible for the majority of sales or leads. However, there is one problem - these channels often include direct traffic and organic traffic to the home page. It can be caused by many factors - a well-known brand, offline marketing campaigns, referrals, etc. Identifying these factors helps you allocate your marketing budget more effectively. How to do it? As in the case of offer research, two methods can be used.
The first - surveys on websites, targeted at visitors Job Function Email Database coming from direct or organic traffic. This is how Frisco, for example, tested its users. Surveys have shown that recommendations from satisfied customers and trucks delivering purchases are very important sources. A frequently used method is to add questions about the source of knowledge about the company in post-purchase surveys sent in emails.
However, there is a problem here - the purchase may occur long after the first contact with the company and customers may not remember how they found out about it. The second issue affecting conversion is reaching the target group through appropriate channels. For this purpose, it is worth checking who the customers are in order to be able to reach promising groups and adapt marketing communication to their expectations. Example:
The first - surveys on websites, targeted at visitors Job Function Email Database coming from direct or organic traffic. This is how Frisco, for example, tested its users. Surveys have shown that recommendations from satisfied customers and trucks delivering purchases are very important sources. A frequently used method is to add questions about the source of knowledge about the company in post-purchase surveys sent in emails.
However, there is a problem here - the purchase may occur long after the first contact with the company and customers may not remember how they found out about it. The second issue affecting conversion is reaching the target group through appropriate channels. For this purpose, it is worth checking who the customers are in order to be able to reach promising groups and adapt marketing communication to their expectations. Example: